Postgraduate certificate History of Advertising and Public Relations

To become a specialist in a given area, it is essential to understand its origins and how it has evolved throughout history, taking into account the social changes that have occurred. In the field of advertising and public relations, the process is similar, since only an advanced knowledge in this field will allow professionals to understand why certain changes have occurred and to look for possible inspirations in the past. This TECH program, aimed at journalists and communicators, has been developed with the educational needs of these professionals in mind and contains the most complete and up-to-date information available in the market in this field.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

The completion of this Postgraduate certificate will give you the necessary preparation to become an expert in advertising and public relations, being able to develop successfully in this field of work”

This Postgraduate certificate in History of Advertising and Public Relations offers the student an educational journey through the evolution of the fascinating world of persuasive communication, staged through the areas of advertising and public relations. Thus, using the synthesis capacity of advertising, this program offers a decentralized perspective of the evolution of persuasive communication, with special emphasis on national and international advertising communication. The historical study of persuasive communication may well be a determining factor with regards to understanding all of the current processes typical of advertising and public relations.

The essence of Public Relations consists of knowing, managing and investigating the different audiences that an organization has, which is why it is fundamental within organizations, as it contributes to the strategic management of communication within them. At this point, the role of journalism professionals is essential, since they are people who rigorously handle the language, so they are better prepared to adapt their messages to the needs of the market.

This program is a complete and concrete review that will to enable the professionals to perform any of these tasks in the field of communications with solvency and confidence. Throughout this program, a real working scenario TECH offered in order to be able to assess the convenience of its application in the project, evaluating its real indications, its way of development and the expectations we may have regarding the results.

A program of great educational value that will mark a before and after in the knowledge of the students, by offering them the keys that they will be able to apply during their communicative and advertising creation process.

Study with the most innovative didactic methodology in the current educational scenario”

This Postgraduate certificate in History of Advertising and Public Relations contains the most complete and up-to-date program on the market. The most important features include:

The use of the latest technology in e-learning software
The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
Practical case studies presented by practising experts
State-of-the-art interactive video systems
Teaching supported by telepractice
Continuous updating and recycling systems
Self-regulated learning, which makes the program completely compatible with other commitments
Practical exercises for self-assessment and learning verification
Support groups and educational synergies: Questions to the expert, discussion forums and knowledge
Communication with the teaching team and individual reflection work
Content that is accessible from any fixed or portable device with an Internet connection
Complementary resource banks that are permanently available

Thanks to the preparation offered by this Postgraduate certificate, you will be able to work in the field of advertising and public relations with the solvency of a high-level professional”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it includes the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program focuses on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

Join the professional elite of advertising and public relations by expanding your knowledge in this field”

A unique, key, and decisive educational experience to boost your professional development”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in History of Advertising and Public Relations

If you are interested in learning about the evolution and impact of advertising and public relations in today's society, the Postgraduate Certificate in History of Advertising and Public Relations at TECH Global University is the perfect option for you. This virtual program, offered by the prestigious Faculty of Journalism and Communication, gives you the opportunity to study online and gain in-depth knowledge about the history and importance of advertising and public relations in the contemporary world. With our online classes you will be able to adapt your studies to your own schedule and personal commitments. In addition, you will have the virtual platform and technical support of TECH Global University to ensure a smooth and enriching learning experience. In this course, you will delve into the history of advertising and public relations, from its origins to its current evolution. You will learn about the important milestones in the history of advertising, the advertising and public relations techniques used over time, the influence of advertising on society and culture, as well as the importance of public relations in building corporate image and reputation management.

You will learn about the important milestones in the history of advertising, the advertising and public relations techniques used over time, the influence of advertising on society and culture, as well as the importance of public relations in building corporate image and reputation management.

Study the history of advertising and public relations completeley online

The history of advertising and public relations is a fascinating and relevant topic in the world of communication and marketing. Knowing the evolution of these disciplines will allow you to understand their impact on today's society and develop a critical view of their influence on culture and consumption. TECH has a team of expert teachers in the area of advertising history and public relations, who will guide you through a complete and up-to-date educational program. Our state-of-the-art e-learning approach will allow you to acquire the necessary knowledge and skills in a flexible and accessible environment. Enroll now and discover the fascinating world of advertising and public relations!